Seven markets provide 72 percent of international stays in Andalucia grow above the national average
The Minister for Tourism and Trade Board, Rafael Rodriguez, yesterday presented the first report tourists made of to the region and concluded that Andalucía win market share with the seven international markets , which account for 72% of the overnight stays. Rodriguez said an average growth exceeding the national average and amounted to 6.3% recorded last year .
The Minister justified the preparation of this report , prepared by experts from the Ministry, to transform something that you have to know well and that the objective is to strengthen the destination to continue competing knowing the key demand of each country. ” To move forward it is important to know the characteristics of the market and draw conclusions for further holding . The study confirms a good position, but away from complacency , warns that we have a long way to go to establish Andalusia in these markets. We have not reached our ceiling. With this report we want to know the nuances of each of the markets” he said.